Modeling the Effect of Enlarged Seating Room on Passenger Preferences of Domestic Airlines in Taiwan

This study focuses on measuring the effect on Taiwanese airlines if they were to enlarge the seating room in airplanes per passengers’ preferences. A stated choice experiment is used to incorporate passengers’ trade-offs regarding preferred measurements; furthermore, a binary logit model is used to model the choice behavior of airline passengers. The findings show that the type of seat is a major significant variable; price and the airline company are also significant. The conclusion is that airlines should put more emphasis on the issue of improving the quality of seating comfort.